AMD is fighting the RTX 4080 – and it can win

The RTX 4090 is the most significant generational leap we’ve seen from Nvidia, crushing the RTX 3090 and RTX 3090 Ti with a price match. Prior to launch, most of us expected AMD to break that leap, but that’s not going to happen. Instead, the new RX 7900 series will be in direct competition with the RTX 4080.

Frank Azor, chief architect of gaming solutions and marketing at AMD, confirmed this during the conference RDNA 3 reveals in Las Vegas. Frank said the new Radeon RX 7900 XTX was designed to compete with the RTX 4080, and the “main reason” there were no Nvidia GeForce RTX series GPUs in the charts is because they didn’t have any RTX benchmark 4080 numbers.

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